Thank you for your interest in Doug Dvorak's
B.Y.O.B. Build Your Own Brand
How to Harness the Secret Powers of Personal
Branding! ® |
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Services Description:
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Doug Dvorak |
Keynote Address or Workshop
What is Personal Branding?
Your personal brand is the values that
your friends, family, co-workers, and
the marketplace associates with your
name. What values do you stand for? How
do you make that clear to the world
around you? How do you achieve your
goals by being clearer and more visible?
By developing your Personal Branding.
Personal Branding describes the process
by which individuals differentiate
themselves through identifying and
articulating their unique value
proposition (UVP) to achieve a specific
goal. Many other people bring the same
products, services and skills to the
marketplace that you do. So why is it
that some people just seem to stand out?
Chances are, consciously or
unconsciously, they have created their
own unique personal brand.
Personal Branding is not about applying
a thin layer of veneer. It's about
getting in touch with your authentic
self - what's true and real and genuine
about you. It's about harnessing the
values you live by and the passions that
drive you and presenting the real you to
others.
“Regardless of age, regardless of
position, regardless of the business we
happen to be in, all of us need to
understand the importance of personal
branding. We are the CEO’s of our own
companies: Me Inc. To be in business
today, our most important job is to be
the head marketer for the brand called
YOU!”
Tom Peters
Management Guru
Who Needs a Personal Branding Workshop?
• Individuals or organizations that are
interested in developing or revitalizing
their brands
• Individuals or organizations just
starting out that need to create a
strong personal brand
• Individuals or organizations
experiencing confusion among employees
about their brand
• Individuals or organizations not quite
sure how to explain to people what they
do
• Individuals or organizations that want
to motivate themselves and build
momentum and excitement around their own
unique personal brand
What you will learn:
• Recognize the importance of a personal
branding
• Understand what a brand is and is not
• Learn the key steps in building a
personal brand
• Begin your personal branding journey
• How to leverage and harness the powers
of the internet and search engines such
as Google, Yahoo and MSN to build and
enhance your personal brand
Understanding the nature of Personal
Branding:
• Techniques for managing your personal
brand
• Recognize techniques that will enhance
your personal brand
• Avoid personal factors that inhibit
you from being authentic
Understanding the Personal Branding
Process:
• How to discover your brand
• How to create your brand
• How to maintain your brand
• How to differentiate yourself from the
competition
• How to gain confidence in your
abilities
• How to increase your visibility and
presence in the marketplace
• How to achieve your goals and
objectives
Workshop Deliverables:
• How to develop a clear brand direction
and focus
• How to develop a clear brand message
• How to develop and maintain a
motivated and reinvigorated team
• How to develop a clear foundation for
strategic brand decisions
• How to develop a key brand visuals
o A foundation for applying the brand
across all customer touch points
Duration:
One-hour keynote OR half-day abridged
version is delivered in a 3-4 hour
format OR complete version may be
delivered in a 6-8 hour format.
Equipment Required:
• Overhead / LCD projector and screen
• Wireless lavaliere microphone
The program can be customized for any
event including:
• Breakout Sessions
• Breakfast / Lunch / Dinner Events
• Association and Corporate Meetings
• Management Conferences
• Corporate Retreats
• Special Events
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Program Fee:
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Program Fee:
Keynote: $5000
Keynote and Breakout: $6000
Half Day Training: $6500
Full Day Training:$7500
Travel expenses billed separately |
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We look forward to working with you and your organization.
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